Chris Croft is the founder of Croftwerk, a Manchester-based video production company specialising in all stages of video creation, from pre-production and filming, to post-production. With over a decade of experience, Chris has seen video evolve from a niche expertise to a widely accessible medium that is now central to brands’ storytelling and marketing strategies. Croftwerk has adapted to these changes, helping clients from various sectors create high-quality, engaging video content while also offering consultancy and training services to empower in-house teams with foundational video production skills.
"Having a flexible approach has been key to our work,” says Chris. "Whether we’re capturing footage as part of an event team, offering video distribution insights, or guiding clients through the nuances of social media content, our goal is to tailor our services to meet each client’s unique needs. This adaptability helps us support clients at any stage of their growth."
Croftwerk’s work spans diverse sectors, including technology, sports, and music. Chris has built relationships with companies that have grown alongside Croftwerk, including a tech client that expanded from three staff members to over 2,000 employees. In the sports industry, his work with JD Sports’ football division and former football player Rio Ferdinand’s popular YouTube channel, Rio Ferdinand Presents, has connected him with audiences passionate about sports. Chris also manages social media content for sports events, creating engaging, timely content to keep fans involved outside the games.
Moving from Manchester’s city centre to HOST at MediaCityUK has been transformative for Croftwerk. Chris highlights that being located in MediaCityUK, alongside renowned names like the BBC and ITV, has elevated Croftwerk’s visibility and enhanced its brand perception.
"Having a MediaCity address opens doors. It allows potential clients to view us at a higher level, simply due to proximity to influential media brands and businesses."
The practical benefits of HOST’s facilities have also been key to Croftwerk’s success.
"Reliable, high-speed internet is crucial for remote editing projects. Quick access to files allows me to work efficiently and maintain a rapid turnaround. MediaCity’s tech-driven environment offers a unique networking advantage. There’s also a vibrant community of entrepreneurial tech businesses here. I’m regularly meeting people with exciting projects, and when they’re ready to invest in professional video content, they know I’m just around the corner."
"For anyone in the creative industry looking to take their business to the next level, HOST provides access to top-tier companies, networking opportunities, and industry-specific events. Being surrounded by like-minded professionals who recognise quality work has led to more opportunities for Croftwerk, allowing us to stay at the forefront of Manchester’s creative scene."
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